Geografía Viva
About the project
Geografía Viva is an exhibition presented by Suizspacio as part of the ICAHM 2025 International Meeting. This museographic exhibition celebrates Chile’s seven UNESCO World Heritage Sites, highlighting the perspective of Swiss photographer Roberto Montandon on the country’s cultural and natural heritage.
The project included the development of the exhibition’s visual identity, including the logo, color palette, informational booklet, event invitation, and social media materials, creating a cohesive visual language for the exhibition’s public communication.
Graphic Identity
The branding draws inspiration from archival aesthetics and the journeys of Roberto Montandon across Chile, evoking a sense of exploration and historical travel. The opening invitation was designed as a train ticket, symbolically inviting visitors to embark on this journey. A flexible visual system was created to adapt the identity across multiple formats and media for the project’s communication and dissemination.
